Food and Beverages

How NudgeNext transforms the industry one case at a time

Empowering Modern F&B Businesses

As consumer behavior, distribution networks, and operational complexities continue to evolve, Food & Beverage businesses are embracing technology-led transformation to remain competitive. Modern enterprises require seamless integration between business systems, automated processes, and actionable insights that empower teams to make faster, smarter decisions. By combining robust digital platforms, connected data, and scalable technology solutions, organizations are creating more resilient, efficient, and customer-centric operations.

Our F&B transformation stories highlight real-world examples of how technology has helped businesses accelerate growth and operational excellence.

Executive Summary

How a cloud kitchen operator moved from blackout to 100% order success rate?

Service: Adaptive IT

Platform: Notal Probe

The customer is a cloud kitchen operator having multiple hubs in across India served via Azure cloud. The aggregator interface between food brands and delivery platforms failed to accept orders during peak hours leading to kitchen closure and lost orders.

NudgeNext helped re-architecture the application & its infrastructure, introduce in-memory databases and setup a dedicated DR. It was a case where NudgeNext's holistic knowledge on application programming, infrastructure and diagnosis helped solve intricate problems.

Client Profile

Premium cloud kitchen operator

Scale

Spread across 6 cities in India with over 45 locations and 700 kitchens

Challenges

Peak hour order processing time was over 2 sec cutoff leading to hub closures and loss of orders

Key outcomes

Zero lost orders due to IT issues, sub 20 ms order processing time, 3x faster reporting, Geo redundant availability of Azure infrastructure

Background

The cloud kitchen operators aggregates orders from various food delivery platforms and ensure these are processed by the food brands in the cloud kitchen on time
For optimum performance, the order has to be processed within 2 sec for compliance. Non adherence leads to penalty in the form of closure/blackout of the kitchen, especially during peak hours
Tech stack: php, Pg Db, Azure IaaS, PaaS

Business Impact

The nature of the problem was such that orders surged during peak hours only leading to compliance issues and over 200 lost orders everytime
This led to a reputational damage as well

Breakpoint

The order processing time (2 sec) was manageable largely using housekeeping activities and infra with good specifications
It was only until the addition of new hub as part of business expansion that led to a healthy increase of additional orders and the old architecture started failing every single day
When the app development and Azure teams couldn’t resolve this independently, the senior management team decided to call in NudgeNext, who were known to them as “experienced tech guys”

Emergency measures:

A quick diagnosis of the Azure infra was performed by NudgeNext system engineering SME. This revealed the bottleneck to be the Database server- which ultimately has to be process the orders and provide acknowledgement
A string of performance enhancing measures were implemented apart from housekeeping activities- this helped reduce the frequency of blackouts and then moved towards root cause analysis

Diagnosis:

NudgeNext’s experience clearly suggested a holistic approach where software engineering SME started analyzing the core order processing workflow.

Benchmark tools were used to stress test the application
Monitoring tools were deployed to analyze low level data, not just Azure reports
Code review of the application

Corrective action:

This paved the way for a permanent fix to the root cause and other peripheral, but noteworthy issues

An in-memory database was implemented, and the order processing sequence was altered programmatically to enable rapid order acknowledgment and compliance
Read replicas were implemented for 24 x7 reporting
Geo redundancy was introduced for higher availability and data safety

Lost orders due to IT issues

200

Versus hundreds of lost orders

Order processing time

< 2000 ms

Versus upto 4 seconds

Faster reporting

0 x

Versus no availability during rush hours

Downtime reduction

0 x

Versus non Geo redundant infra

Testimonial

In Client's words

NudgeNext deep dives into the technologies and do not fear to challenge the status quo. Even in our rush hour, their team remained calm and helped us reach the solution in a structured manner. We are sure the new architecture shall be scalable and equally resilient as well

IT Head, Cloud Kitchen Operator